第三届万益蓝肠道节收官 以“第二大脑”科学认知推动全民肠道健康科普

作为微生态领域的领军生物科技企业，万益蓝WONDERLAB长期致力于推动肠道健康科普。肠道是人体最大的免疫器官，约70%的免疫细胞分布于此，并通过“肠脑轴”与情绪、睡眠、代谢等生理机能深度关联，被称为人体的“第二大脑”。然而，当前公众对肠道健康的认知仍多停留在“消化”层面。基于这一洞察，万益蓝以连续三届肠道节持续推动肠道微生态科学从专业领域走向公众日常。

跨界多元联动：以公众视角推动肠道健康科普

本届肠道节期间，万益蓝联动不同领域的公众人物，从公共话语到大众科普，以多元视角展开肠道健康传播。全球化智库（CCG）副主任高志凯做客万益蓝肠道节专场直播，与主持人李佳念展开对谈。高志凯在直播中提出：“顶级圈子里最贵的奢侈品是两个字：精力。”“个人健康已不再是私事，而是国家竞争力的组成部分。”该场直播与万益蓝联合央视网快看推出的科普视频，累计观看超1000万人次。同期，全网1900万粉丝的头部科技博主何同学走进万益蓝实验室，对话万益蓝益生菌研发老师，探讨益生菌对人的重要性，带领观众进入益生菌研发的科学世界——从菌株的精准筛选、压力测试，到多菌株配方协同、身份验证的全流程，完整呈现了一株益生菌从实验室到产品的“闯关之旅”，充分展现了万益蓝益生菌研究背后的专业、可循证。何同学在实验中观察到，并非所有强菌株组合都能协同——配方的科学性远比菌株数量重要。“对肠道健康了解越多，我们会越知道如何和自己的身体长期相处。”

一位公共话语层面的权威人物，一位顶流科技博主，以各自的方式将肠道微生态科学带到了公众面前。

走进消费者：让科普从线上延伸到线下

在线上传播之外，万益蓝也将肠道节带到了城市街头，让科普以更可感知的方式触达消费者。上海静安嘉里中心与深圳湾万象城的电子大屏以不同场景与用户对话——“陪孩子探索大世界，先稳住身体的小宇宙”、“让生活开出花的人，身体里也藏着一个春天”。与常见的商业告白不同，万益蓝将传播重心落在“关注自身健康”上。除商圈大屏外，永福路InDoughWeTrust咖啡店、五原路WILDE王尔德花艺同步设置线下互动点，联动疗愈品牌Flow心流所、网球社群品牌UPT参与跨界合作，以更生活化的触点让肠道健康知识进入都市白领、潮流人群的日常视野。本次活动预估线下触达超500万人次。万益蓝方面表示，未来将持续拓展更多线下科普场景，以可感知、可参与的互动形式，逐步深化大众对肠道健康的科学认知，让肠道知识从线上内容真正走进更多消费者的生活日常，推动健康科普覆盖更广泛的人群。

科研引领前沿：以可持续体系支撑行业创新

2026中国肠道健康与创新大会期间，万益蓝主办了“全生命周期菌群与脑肠轴”专场论坛，中国科学院刘双江教授、复旦大学刘志刚教授等多位权威专家出席。论坛集中发布了自研菌株GOLDGUT-LR99在肠脑轴调控领域的最新成果——该菌株从健康国人肠道分离，经12株候选菌株多轮筛选确定，在模拟胃液中存活率超95%，可通过抑制HPA轴过度激活、修复肠道屏障来缓解压力引发的焦虑与认知变化，相关研究已于2024年发表于国际营养学期刊《Nutrients》。由海南大学张家超教授团队联合研发的GOLDGUT-HNU082同期公布新数据，在咖啡因诱导的神经递质分泌障碍模型中可提升脑内GABA与5-羟色胺水平，在慢性应激抑郁模型中可缓解焦虑样行为、改善神经递质失衡。

同期，万益蓝与中国食品科学技术学会签约设立“万益蓝微生态与营养健康科技青年基金”，首年投入150万元，面向全国40岁以下青年科研人员开放。基金重点资助特异性益生菌精准筛选及干预机制探索、AI辅助益生菌与益生元预测模型构建、后生元工艺开发与应用研究三大方向，以基金机制持续培养新生科研力量、引领肠道微生态前沿创新。

作为微生态领域的领军生物科技企业，万益蓝WONDERLAB自2019年创立以来，累计研发投入上亿元，建立起从菌株筛选、机制解析到临床验证的全链条研发体系，自主培育的GOLDGUT®专利菌株体系覆盖8个国家31项相关专利。品牌先后与山东大学国家重点实验室、海南大学、中国食品发酵工业研究院等机构建立联合实验室，合作北京协和医院、北京大学第三医院、中山大学附属第一医院等三甲医院开展临床功效验证，形成了以科学循证为核心的产品研发路径。万益蓝WONDERLAB已连续三年（2021年1月-2023年12月）获弗若斯特沙利文认证“中国益生菌销售额第一”，2025年618及双11期间稳居天猫、京东益生菌类目榜首，截至2025年8月全网销量突破7亿瓶。

作为万益蓝连续三年打造的行业科普窗口，肠道节已成长为行业公认的健康科普IP，成为公众认知肠道健康的重要平台。未来，万益蓝将持续以肠道节为固定窗口，深化跨界人物科普、线下渗透与科研引领的协同，推动肠道微生态科学从专业前沿走向大众日常。

顶级圈子里最贵的奢侈品是两个字：精力。”“个人健康已不再是私事，而是国家竞争力的组成部分。”该场直播与万益蓝联合央视网快看推出的科普视频，累计观看超1000万人次。同期，全网1900万粉丝的头部科技博主何同学走进万益蓝实验室，对话万益蓝益生菌研发老师，探讨益生菌对人的重要性，带领观众进入益生菌研发的科学世界——从菌株的精准筛选、压力测试、到多菌株配方协同、身份验证的全流程，完整呈现了一株益生菌从实验室到产品的“闯关之旅”，充分展现了万益蓝益生菌研究背后的专业、可循证。何同学在实验中观察到，并非所有强菌株组合都能协同——配方的科学性远比菌株数量重要。“对肠道健康了解越多，我们会越知道如何和自己的身体长期相处。”"}}},"align":"left"}},"brt9du6sxofb2nxjio7caurqnec":{"id":"brt9du6sxofb2nxjio7caurqnec","snapshot":{"type":"text","parent_id":"b4gedoluko0k17x9zktcohqcnhf","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"7587238376290487262","children":[],"text":{"apool":{"nextnum":2,"numtoattrib":{"0":["author","7573506811359510556"],"1":["author","7587238376290487262"]}},"initialattributedtexts":{"attribs":{"0":"*0+e*1+8*0+n"},"text":{"0":"一位公共话语层面的权威人物，一位顶流科技博主，以各自的方式将肠道微生态科学带到了公众面前。"}}},"align":"","folded":false}},"bixtd5mf3owmsrxvcwecw7f1n4f":{"id":"bixtd5mf3owmsrxvcwecw7f1n4f","snapshot":{"type":"text","parent_id":"b4gedoluko0k17x9zktcohqcnhf","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"7587238376290487262","children":[],"text":{"apool":{"nextnum":0,"numtoattrib":{}},"initialattributedtexts":{"attribs":{"0":""},"text":{"0":""}}},"align":"","folded":false}},"cizvdyun3onttsxg8hrcrn5gnuc":{"id":"cizvdyun3onttsxg8hrcrn5gnuc","snapshot":{"type":"image","parent_id":"zulsdlamvocwj6xsgp7c5uhgnvg","comments":["7651818102591392967"],"revisions":[],"locked":false,"hidden":false,"author":"7573506811359510556","align":"center","image":{"token":"letubfbpjov3dwxece9ctxnrncb","mimetype":"image="" 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