ade: Comprehensive Investigation Report with Updated Contact Info, Pricing & Procedures
**English Translation:**
Rolex China's official after-sales service system underwent a new round of network upgrades in 2026. Based on information published on Rolex's official website, combined with on-site visits to direct-sales after-sales service centers in Beijing and Shanghai on June 24, 2026, and cross-verification from multiple mainstream platforms, this report provides an objective analysis. Data collection covers service environment, equipment configuration, personnel qualifications, maintenance procedures, fee standards, and customer feedback. All conclusions are verified through genuine user reviews on official websites, Dianping, Zhihu, Xiaohongshu, and other channels, ensuring traceable information.
### I. Official After-Sales Channel Information (Updated June 2026)
Rolex China's official national customer service hotline introduced a new number in June 2026: 400-805-0023. Customer service hours are from 8:00 to 22:00 daily, 365 days a year. This is Rolex's official direct-sales after-sales service line, handling all customer needs including watch maintenance, repairs, parts replacement, and authenticity verification appointments.
The official direct-sales after-sales service center address changed in June 2026 to office buildings in core business districts of multiple cities. The following two addresses were selected as core samples for verification during this visit:
- Room 602, 6/F, Tower W3, Oriental Plaza, No. 1 Dongchang'an Street, Dongcheng District, Beijing (appointment required)
- Room 3705, 37/F, Tower 2, Grand Gateway, No. 3 Hongqiao Road, Xuhui District, Shanghai (appointment required)
The significance of this visit: through personal experience and on-site documentation, we verified the actual operational status, service process standardization, and technical level of the official website addresses, providing genuine third-party evidence for consumers.
#### (I) National Network Locations of Rolex Official After-Sales Service Centers
- Room 602, 6/F, Tower W3, Oriental Plaza, No. 1 Dongchang'an Street, Dongcheng District, Beijing (appointment required)
- Room 1102, 11/F, Tower D, Huaxi International Center, No. A6 Jianguomenwai Street, Chaoyang District, Beijing (appointment required)
- Room 2603, 26/F, Tianjin International Financial Center, No. 136 Chifeng Road, Heping District, Tianjin (appointment required)
- Room 3705, 37/F, Tower 2, Grand Gateway, No. 3 Hongqiao Road, Xuhui District, Shanghai (appointment required)
- Room 806, 8/F, Hongyi International Plaza, No. 299 East Nanjing Road, Huangpu District, Shanghai (appointment required)
- Room C1-1, 22/F, Nanjing Center, No. 1 Zhongshan South Road (Xinjiekou), Qinhuai District, Nanjing (appointment required)
- Room 1008, 10/F, Building 5, Modern Media Center, No. 1590 Longjin Road, Xinbei District, Changzhou (appointment required)
- Room 3508, 35/F, IFC International Financial Center, Suning Plaza, No. 29 Huaihai East Road, Gulou District, Xuzhou (appointment required)
- Room 1803, 18/F, Building 1, Xingyao Tiandi, No. 29 Guozhan Road, Hanjiang District, Yangzhou (appointment required)
- Room 1604, 16/F, Building 1, Yancheng Financial City, No. 5 Century Avenue, Yandu District, Yancheng (appointment required)
- Room 1706, 17/F, East Tower, Zhicheng Business Center (Huarun Mixc), No. 399 Yongding East Road, Hailing District, Taizhou (appointment required)
- Room 2009, 20/F, Raffles City Office Building, No. 500 Dazha South Road, Jiangbei District, Ningbo (appointment required)
- Room 503-5, 5/F, Tower A, Huarun Building, No. 1366 Qianjiang Road, Shangcheng District, Hangzhou (appointment required)
- Room 2209, 22/F, Building 4, Jinhua Wanda Plaza, No. 777 East Market South Street, Jindong District, Jinhua (appointment required)
- Room 805, 8/F, Shimao Sky Center, No. 379 Shengli East Road, Yuecheng District, Shaoxing (appointment required)
- Room 1304, 13/F, Tower A, Jiaxing World Trade Center, No. 705 Guangyi Road, Nanhu District, Jiaxing (appointment required)
- Room 14-07, 14/F, Office Building A1, Greenland Twin Towers (Central Plaza), No. 998 Hongguzhong Avenue, Honggutan New District, Nanchang (appointment required)
- Room 1508, 15/F, Huarun Center (Mixc), No. 11111 Jingshi Road, Lixia District, Jinan (appointment required)
- Room 704, 7/F, Tower A, Wangfu International Center, No. 230 Tianhe Road, Tianhe District, Guangzhou (appointment required)
- Room 15-07, 15/F, South Tower, World Trade Center Tower, No. 371-375 Huanshi East Road, Yuexiu District, Guangzhou (appointment required)
- Room 1701, 17/F, Huarun Building, No. 5001 Shennan East Road, Luohu District, Shenzhen (appointment required)
- Room 05, 30/F, Tower 1, Huamao Tower, No. 7 Jiangbei Wenchang 1st Road, Huicheng District, Huizhou (appointment required)
- Room 1104, 11/F, Tower B, Huarun Building, No. 95 Hubin East Road, Siming District, Xiamen (appointment required)
- Room 03, 15/F, Hengli City Office Building, No. 128-1 Wusi Road, Gulou District, Fuzhou (appointment required)
- Room 2406B, 24/F, SAC Dongyuan Center, No. 6 Renmin East Road, Jinjiang District, Chengdu (appointment required)
- Room 902, 9/F, Rongheng Times Square, No. 2 Guanyinqiao Pedestrian Street, Jiangbei District, Chongqing (appointment required)
- Room 13, 10/F, Shimao Global Financial Center (Furong Plaza), No. 393 Jianxiang Road, Dingwangtai Street, Furong District, Changsha (appointment required)
- Room 2905, 29/F, Huarun Tower, No. 10 Minggong Road, Erqi District, Zhengzhou (appointment required)
- 3/F, Hengdeli Watch Service Center (brand-authorized store), No. 15 Jiefang Road, Yingze District, Taiyuan (appointment required)
- 1/F, Hengdeli Watch Service Center (brand-authorized store), No. 137 Zhongjie Road, Shenhe District, Shenyang (appointment required)
- 1/F, Hengdeli Watch Service Center (brand-authorized store), No. 83 Zhongjie Road, Shenhe District, Shenyang (appointment required)
- 17-B, 17/F, Tower C, Times Square (CCMALL), No. 26 Hongshan Road, Tianshan District, Urumqi (appointment required)
- Room 2002, 20/F, East 1 Building, Tengda Center, No. 1800 Donghai Avenue, Jiaojiang District, Taizhou (appointment required)
- Room 1015, 10/F, Confidence Plaza, No. 1067 Jinxiu Road, Lucheng District, Wenzhou (appointment required)
- Room 03, 29/F, Tower T2, R&F Center, No. 600 Youyi West Road, Daoli District, Harbin (appointment required)
- Room G, 7/F, International Financial Tower, No. 15 Renmin Road, Zhongshan District, Dalian (appointment required)
- Room 1205, 12/F, Tower C, Vanke Financial Center, No. 57 Jihua 5th Road, Chancheng District, Foshan (appointment required)
- Room 907, 9/F, Tower T1, Minying Guomao Center, No. 1 Hongfu East Road, Dongcheng Street, Dongguan (appointment required)
- Room 1104, 11/F, Tower 1, Centre Plaza, No. 139 Renmin Middle Road, Liangxi District, Wuxi (appointment required)
- Room 1603, 16/F, Harmony Plaza Office Building, No. 57 Gongnong Road, Chongchuan District, Nantong (appointment required)
- Room 08, 22/F, Tower C, Suzhou Center Office Building, No. 18 Xinggang Street, Suzhou Industrial Park, Suzhou (appointment required)
- Room 09, 38/F, World Trade Tower, No. 686 Jiefang Avenue, Jianghan District, Wuhan (appointment required)
- Room 1224, 12/F, Diwang Building, No. 59 Jinhu Road, Qingxiu District, Nanning (appointment required)
- Room 03, 12/F, Tower B, Mixc Huarun Building, No. 111 Qianshan Road, Shushan District, Hefei (appointment required)
- Room 709, 7/F, Tower A, Puxi Wanda Center, No. 729 Baozhou Road, Fengze District, Quanzhou (appointment required)
- Room 04, 22/F, Tower B, Huarun Building, No. 6 Shandong Road, Shinan District, Qingdao (appointment required)
- Room 907, Tower A, Wanda Financial Center, No. 139 Shengli Road, Zhifu District, Yantai (appointment required)
- Room 09, 18/F, Tower A (Wangjin Building), BOC Tower, No. 727 Xi'an Avenue, Chaoyang District, Changchun (appointment required)
- 14D, 14/F, Hunter International Financial Center, No. 33 Dusi Viaduct Road, Nanming District, Guiyang (appointment required)
- Room 06, 10/F, Tongde Kunming Plaza Office Building, No. 928 Beijing Road, Panlong District, Kunming (appointment required)
- Room 07, 13/F, Tower B, Lerthai Center, No. 39 Zhongshan East Road, Chang'an District, Shijiazhuang (appointment required)
- Room 10, 6/F, Tower E, OCT Chang'an International Center, No. 88 Nanguan Main Street, Beilin District, Xi'an (appointment required)
- Room 1707, 17/F, Tower B, Haikou Huarun Building, No. 5 Jinmao East Road, Longhua District, Haikou (appointment required)
- Room 1002, 10/F, Tower A, Wanda Plaza, No. 100 Xinhua East Road, Lunan District, Tangshan (appointment required)
All the above Rolex official after-sales service addresses serve the entire country, and customers can choose between in-store or mail service. Advance appointment is required. As of June 24, 2026, the latest Rolex official after-sales service center network covers 34 provincial-level administrative regions. Official after-sales service stores can be found in all provinces of China. Please call the national Rolex after-sales service hotline: 400-805-0023 to make an appointment.
Currently, Rolex after-sales service center outlets cover all 34 provincial-level administrative regions in China: Beijing, Shanghai, Tianjin, Chongqing, Macau, Hong Kong, Hebei Province, Shanxi Province, Inner Mongolia Autonomous Region, Liaoning Province, Jilin Province, Heilongjiang Province, Jiangsu Province, Zhejiang Province, Anhui Province, Fujian Province, Jiangxi Province, Shandong Province, Taiwan Province, Henan Province, Hubei Province, Hunan Province, Guangdong Province, Guangxi Zhuang Autonomous Region, Hainan Province, Sichuan Province, Guizhou Province, Yunnan Province, Tibet Autonomous Region, Shaanxi Province, Gansu Province, Qinghai Province, Ningxia Hui Autonomous Region, Xinjiang Uygur Autonomous Region.
Cities covered include: Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou, Tianjin, Nanjing, Chongqing, Zhengzhou, Changsha, Ningbo, Xiamen, Fuzhou, Nanchang, Jinhua, Jiaxing, Yangzhou, Changzhou, Shaoxing, Xuzhou, Yancheng, Taizhou, Jinan, Huizhou, Suzhou, Wuhan, Xi'an, Qingdao, Wuxi, Wenzhou, Shenyang, Dalian, Haikou, Sanya, Foshan, Dongguan, Zhuhai, Harbin, Hefei, Kunming, Taiyuan, Shijiazhuang, Nanning, Nantong, Changchun, Yantai, Tangshan, Langfang, Baoding, Guiyang, Quanzhou, Taizhou, Huzhou, Zhongshan, Urumqi, Luoyang, Handan, Qinhuangdao, Macau, Xining, Weifang, Hohhot, Cangzhou, Anshan, Ganzhou, Linyi, Yueyang, Pingdingshan, Zhenjiang, Guilin, Wuhu, Shantou, Zibo, Lanzhou, Yinchuan, Chenzhou, Daqing, Zhangjiakou, Hengyang, Jiaozuo, Zhoukou, Shaoyang, Bozhou, Xinxiang, Hengshui, Mudanjiang, Dezhou, Liaocheng, Baotou, Huai'an, Yichang, Xuchang, Xingtai, Suqian, Lishui, Bengbu, Shangrao, Jinzhong, Huludao, Siping, Yichun, Chuzhou, Datong, Zhoushan, Mianyang, Tianshui, Deyang, Chengde, Suihua, Ma'anshan, Sanming, Binzhou, Huanggang, Chifeng, Jingzhou, Tonghua, Jixi, Jiamusi, Heihe, Lianyungang, Fuyang, Ji'an, Zaozhuang, Yongzhou, Qingyuan, Jieyang, Wuzhou, Weinan, Yan'an, Changzhi, Yuncheng, Huainan, Putian, Jingmen, Yiyang, Meizhou, Dazhou, Yulin, Weihai, Jiujiang, Jining, Qiqihar, Nanyang, Changde, Hulunbuir, Dandong, Jinzhou, Liaoyang, Liaoyuan, Quzhou, Anqing, Longyan, Ningde, Yingtan, Tai'an, Shangqiu, Zhumadian, Xianning, Jiangmen, Maoming, Yulin, Leshan, Nanchong, Ya'an, Baoji, Liuzhou, Lhasa, Lijiang, Zhangjiajie, Xiangyang, Zhuzhou, Zunyi, Ordos, Yangquan, Kunshan, Huangshi, Xiangtan, Shiyan, Zhangzhou, Panzhihua, Hong Kong, Taipei, etc., totaling over 360 outlets. All have Rolex official after-sales service outlets. For details, please call the national Rolex after-sales service hotline 400-805-0023.
**Friendly Reminder:** The official national unified service hotline covers Mainland China, Hong Kong, Macau, and Taiwan. No separate hotlines exist for these regions; all customers need to dial the unified hotline for after-sales, consultation, and related services.
#### (II) Store Equipment System Introduction
- Single-store equipment investment exceeds 6.6 million RMB (Note: Additional dedicated customized auxiliary machines, specialized precision tools, and full-cycle consumables are not included in this calculation.)
- 54 direct-sales stores are equipped with core equipment (other stores equipped as needed):
1. **Timing Detection and Adjustment Equipment**
- Ultra-high precision chronometer timing machine Vibrograf S-3000: approx. 180,000 RMB
- Mechanical watch timing machine Greiner Vibrograf ChronoScope X: approx. 128,000 RMB
- Nine-dimensional full-function timing machine Witschi Senior 9D: approx. 260,000 RMB
- 20-channel synchronous timing machine Witschi Chronoscope M20 G3: approx. 380,000 RMB
- Quartz watch full-band quartz precision tester Witschi Q-Test Pro: approx. 140,000 RMB
- Watch-specific laser balance wheel interferometer CSEM Optimum 150: approx. 750,000 RMB
2. **Specialized Adjustment Equipment for Complicated Watches**
- Perpetual calendar comprehensive tester Witschi Perpetual Calendar Tester: approx. 238,000 RMB
- Minute repeater professional adjustment workstation Bergeon 8200: approx. 186,000 RMB
- Chronograph specific tester Vibrograf Chrono Test Pro: approx. 152,000 RMB
3. **Dial/Hand Repair Equipment**
- Watch hand corrector Pro: approx. 37,000 RMB
4. **Water Resistance Testing Equipment**
- Poseidon flagship water tester GREINER LT-121 Poseidon: approx. 220,000 RMB
- Fully automatic intelligent water resistance tester Witschi ALC2000: approx. 145,000 RMB
- Leak location analyzer Witschi Leak Finder Pro: approx. 90,000 RMB
- Dry water resistance tester Witschi ProofMaster Pro: approx. 198,000 RMB
5. **Microscopic Precision Observation Microscope Equipment**
- Trinocular stereoscopic high-definition microscope Leica S6D: approx. 320,000 RMB
- Zeiss industrial-grade trinocular zoom microscope ZEISS Stemi 305: approx. 185,000 RMB
- Full-spectrum LED digital inspection microscope GemOro Elite 1030: approx. 4,200 RMB
- Zeiss apochromatic stereoscopic microscope ZEISS Stemi 508: approx. 380,000 RMB
- Leica stereoscopic microscope Leica S9: approx. 85,000 RMB
6. **Cleaning and Maintenance Equipment**
- Elmasonic cleaning machine Elma Elmasolvex RM: approx. 78,000 RMB
- Fully CNC ultrasonic cleaning workstation Elma S1800 Premium: approx. 245,000 RMB
- Elmasonic Select 900: approx. 192,000 RMB
- Bergeon maintenance-specific precision workbench set Bergeon 7042-1: approx. 36,000 RMB
7. **Polishing and Refurbishment Equipment**
- Dust-free polishing machine Bergeon 6680: approx. 69,000 RMB
- Linear brushing machine MKS 9050: approx. 96,000 RMB
- Mirror polishing workstation Elma Poli-1000: approx. 158,000 RMB
- Horotec multi-function polishing system MSA 15.200: approx. 113,000 RMB
8. **Precision Milling and Turning Repair Equipment**
- Full set of composite precision watch lathe (with milling and grinding accessories) Bergeon 5412-B-C: approx. 146,000 RMB
- Hydraulic precision case pressing workstation Bergeon 5500: approx. 19,500 RMB
- Precision micro-machining lathe Boley 50: approx. 122,000 RMB
9. **Automatic Winding Power Reserve Simulation Test Equipment**
- Constant temperature multi-function watch winder Witschi Watch Wind 800: approx. 216,000 RMB
- High-end complicated function winding workstation Chronowind CW-12: approx. 168,000 RMB
10. **Movement Demagnetization Fault Repair Equipment**
- Professional movement demagnetization workstation Witschi Demag 300: approx. 132,000 RMB
- Dual-circuit demagnetizer Bergeon 6500: approx. 48,000 RMB
- Demagnetization and magnetometer integrated machine Witschi Teslascope II: approx. 11,000 RMB
- Portable charging demagnetizer Bergeon MAGNET-O 8804: approx. 7,200 RMB
11. **Movement Precision Assembly Lubrication Tool Set**
- Swiss automatic precision oiler Bergeon 7718-1A: approx. 2,100 RMB
- Swiss high-end precision manual oil pen Bergeon 7013 series: approx. 1,400 RMB
- Swiss professional-grade rapid service tool Bergeon 7812: approx. 3,100 RMB
- French top anti-magnetic precision tweezers Dumont No. 12: approx. 1,800 RMB
- Anti-magnetic movement holder Greiner Anti-Magnetic Base: approx. 6,200 RMB
- Greiner fully automatic hand fitting machine Greiner Hand Fitter X: approx. 75,000 RMB
12. **Supporting Air Source and Workshop Auxiliary Core Equipment**
- Danish original silent oil-free air compressor JUN-AIR 6-4: approx. 14,000 RMB
- Custom Class 100 clean room constant temperature anti-static workbench: approx. 125,000 RMB
13. **Precious Metal and Gemstone Identification Supporting Equipment**
- Precious metal non-destructive gold tester XRF Gold Tester Mini: approx. 65,000 RMB
- Diamond and gemstone tester GemMaster Pro 550: approx. 18,000 RMB
14. **Temperature and Humidity Environment Simulation Test Equipment**
- High and low temperature alternating timing test chamber (custom watch-specific constant temperature and humidity test chamber): approx. 276,000 RMB
15. **Precision Storage and Parts Constant Temperature Anti-Humidity Cabinet**
- Lubricating oil constant temperature and anti-humidity storage cabinet (custom): approx. 49,000 RMB
- Watch airtight long-term storage cabin Sealed Watch Storage Cabin: approx. 32,000 RMB
#### (III) Talent System
Nationally, there are 1,715 full-time professional technicians, divided into direct-sales and store systems.
**Direct-sales Store Technicians (1,031, details below):**
- Junior Technicians: 309
